Hello,

Welcome to the second post of my affiliate marketing journey.

In this post, I would like to share some tactics & strategies for building your online business. I won’t provide extensive details, but I’ll share enough to give you an idea of what’s required.

Just as a car has an engine that powers it, I would consider these parts the “engine” of your business.

There are various ways to make money with affiliate marketing. The one I’m referring to here is the strategy of building an email list.

 

LET’S CLARIFY THE OFFER

Before I begin, I would like to provide some context to avoid confusion.

When I refer to the offer. This means the product/service I’m promoting or recommending to my audience.

My audience is people like you who are interested in the make money online wealth niche, and the product I’m offering that associates with this niche is called Internet Profits Academy.

Internet Profits Academy is about helping you make money online through affiliate marketing.

I talk about this in more depth in my first documented post. If you still haven’t read it, I suggest starting there

.

If you’re interested in learning more about this product, visit my TOOLS page. Most of the experiences I shared with you in this blog come from applying what I learned in this academy.

 

THE MINI FUNNEL OR “ENGINE”

What is the route the general public takes to become a subscriber to my email list and potentially buy my offer? To put it simply without details, goes something like this:

1. Traffic
2. Opt-in page
3. Confirmation page
4. Bridge page
5. Lead magnet
6. Autoresponder emails
7. Broadcast emails

In this post, I’ll cover the opt-in page, confirmation page, bridge page, and lead magnet. All of which is essentially a mini funnel.

 

WHAT’S A LEAD MAGNET?

It’s a downloadable digital gift of value that is given without charge in exchange for people’s email addresses. The lead magnet can be a video or written text. It is for people to keep, regardless of whether they remain subscribed to your email list.

This gift works as a “hook” to get people’s email.

When I started building my online business, I had a video for a lead magnet. This video was recorded by my coach, and I was allowed to use it as my own. However, as I gained more confidence and experience, I decided to create my own ebook report for my lead magnet.

If you haven’t read it yet, click here.

• I used a simple Word document to write the information
• I made sure to include a link to the Internet Profits Academy offer at the end of the report
• The man character on the cover was generated in an AI platform
• The entire yellow cover design, with the titles, was done on Canva.com
• I inserted the cover design so that it appears as the first page of the Word document, then saved everything as a PDF
• I took the cover design again and uploaded it to a mockup platform on placeit.net. Basically, a mockup creates this 3-dimensional effect that makes it appear to be an image of a physical book

 

WHAT’S AN OPT-IN PAGE? (SQUEEZE PAGE)

An opt-in page is a one-page website with a small form to enter a name and an email address. This page explains the benefits of my lead magnet.

This is where traffic/people are collected as an email list to become my subscribers.

(To zoom in on desktop: right click & save image as)

This page has gone through several changes and improvements over the last two years, and the following is what I learned:

• Add some curiosity: “4 key components”
• Be as clear and specific as possible about the benefits, for example: this report is for a beginner who wants to achieve affiliate marketing success.
• Don’t make people scroll down to find the sign-up button. That’s why I placed the book image and body text side by side. The only exception would be if someone sees this page on their mobile phone.
• The word “Subscribe” was overused by the industry in the past. Instead, write down something that will inspire people to click the sign-up button, for example, “YES I WANT THIS.”
• I also removed the word “Subscribe” on the form and replaced it with “Free Report” & “Yes, I Want This.”

 

WHAT IS A CONFIRMATION PAGE? (CONFIRMED OPT-IN)

After people enter their name and email address on the opt-in form, the confirmation page will pop up. This is a simple page that instructs my soon-to-be subscriber to log in to their email account and click the link in their email to confirm their subscription.

I also encourage them to check their junk/spam folders in case my email arrived there.

This is an optional step I added. Anyone who is truly interested in the report and subscription will gladly complete the confirmation step. It’s almost like you weed out anyone who is not serious.

 

WHAT IS A BRIDGE PAGE? (THANK YOU PAGE)

After confirmation is completed, people will arrive at the bridge page, where they can download my free lead magnet report.

Currently, my bridge page only offers the free report for download, but I recently decided to include the actual offer alongside it. I’m doing this in 3 steps, as shown below. It is a little experiment that I will start trying soon, and I will update how it goes.

As of right now, this bridge page design is still a work in progress, but the idea is the following:

• STEP 1: I’m delivering the lead magnet report as originally promised
• STEP 2: As a bonus, there will be a video explaining the Internet Profits Academy offer
• STEP 3: Visit the Internet Profits Academy website for more information and potentially become a member of the academy

 

WHAT’S YOUR NICHE? WHAT’S YOUR PRODUCT?

1. Decide which niche you’re gonna go for. Health, wealth, and relationships are the three big ones.
2. Look for a product related to that niche.
3. Create a lead magnet for the niche you have chosen. Ideally, it should be something valuable drawn from your own experience. If you still haven’t read my lead magnet report, click here; it will provide a clear example.
4. If applicable, depending on your lead magnet’s format, include a link to the product you’re promoting. So instead of promoting the Internet Profits Academy as I do, you would promote the product you chose.
5. All the information on the opt-in page should align with your lead magnet and its benefits.

Now…

If you want to go into the wealth niche, you have the option to promote Internet Profits Academy to other people. There are many products in relation to wealth out there, but when it comes to affiliate marketing, I believe Internet Profits Academy is one of the best.

You would need to become an academy member and learn affiliate marketing through their library of learning materials and coaches.

And if you feel the academy has given you good value and want to promote it to others, you can definitely do so.

 

CONCLUSION

I would consider those three pages I described, along with the lead magnet, a mini-funnel or “engine” for your affiliate marketing business.

I’ve seen more complex funnels from other coaches as well, but at the end of the day, they are all very similar when it comes to building your email list.

To be clear, the two places thus far where the Internet Profits Academy was promoted are:

• On the last page of my lead magnet report
• On the 3rd step of my bridge page

In my next blog post, I’ll outline the email sequence my subscribers follow. I’ll show you the “tree” of this workflow with some screenshots.

Emails are another way to promote the offer to your audience.

I know there was a lot of information, twists and turns, so if you have any questions, feel free to leave them in the comments. I’ll try to clarify things as best as I can.

 

Warm Regards,
—Alberto