The past few days, I’ve been reworking my subscription funnel. Instead of focusing solely on affiliate marketing, I’ve shifted the funnel to appeal to people interested in online marketing more broadly.
Old Funnel
If you saw the old version of my funnel, you might remember that the lead magnet was a video explaining the 4 core areas of affiliate marketing. Essentially, it talked about the basics of building an email subscriber list.
New Funnel
With my new funnel, I changed the video for a new lead magnet: a 24-page report that covers both affiliate marketing and online marketing as a whole. I also updated my Facebook Lead Ad to better align with this new report. The reason for these changes is to attract people interested not just in affiliate marketing, but in online marketing in general, so that I can promote a broader range of products.
For example, Affiliate System isn’t just for affiliate marketers; it’s a versatile marketing tool that can be used by all types of marketers, including those who sell their own products.
However, I didn’t change my 12-part autoresponder email series. It’s still there for anyone who wants to follow my affiliate marketing email list-building journey and for people who wish to follow that same path.
I Always Tend To Complicate Things!
One thing I’ve learned (and continue to learn) is how easy it is to overcomplicate things. When I have too many ideas flying around, I tend to try to implement everything at once. If I’m not careful, that leads to overwhelm and a lack of focus.
I say that because, at one point, I was trying to keep the old funnel while running the new one simultaneously. But let’s be real—I haven’t even started making real, consistent offers or seen any sales conversions yet, and here I am already thinking about managing two funnels.
Honestly, I turned the whole thing into an unnecessary odyssey. All the planning and reorganizing to run two funnels simultaneously went to waste. At the end, I’m only keeping one.
So Here’s The Plan For Now
I’m sticking with just this one funnel. If it doesn’t perform well, I’m not sure if creating a new one will make a huge difference. I think now it’s all about following up with subscribers through emails, providing valuable content, building relationships, and making offers more consistently. I’ll keep you updated with the results as time goes on!
And As For You
Whether you’re just starting out or already have experience in affiliate marketing or any type of online business, I hope you’ll stick around, learn from my journey, and maybe even find some of the tools and resources I’ll be sharing soon useful for your own goals—if they fit your marketing needs, of course.
Warm Regards,
—Alberto
12 responses to “I Deleted The Old Funnel & Kept The New One”
I like how honest you are about your journey, Alberto! Changing direction when something isn’t working shows you’re flexible and willing to learn.
Making your funnel appeal to more people sounds smart – why limit yourself to just affiliate marketing when you can reach a wider audience?
Your point about overcomplicating things makes sense. Sometimes we get so caught up in creating multiple systems that we forget to focus on what matters: connecting with subscribers and providing value.
Looking forward to seeing how your new approach works out! Thanks for sharing your thought process and keeping it real about the challenges of building an online business.
Meredith
Hi Meredith,
I though it was a better idea If I decided to widen my audience that way I can promote a wider range of products. There might be some products I will stick by, but I will definitely be open to look for more out there. As long as I believe they are of good quality.
Hi Alberto – I really appreciate hearing someone who is willing to make the tough decision to change course in the middle of a journey because it makes sense. It seems that this is the case with you, and I applaud you for your courage. I look forward to hearing great things about your journey and learning from you. Have a great week!
Thanks, Ernie. Sometimes, you have to make those decisions. Sometimes, they are uncomfortable or inconvenient, but after analysing the situation, sometimes you have to make inconvenient choices that might pay off in the long run.
I really appreciate how openly you shared your process, Alberto! It’s so easy to get caught up in “doing more” instead of doing what actually works — your decision to simplify is a great reminder that clarity and consistency often beat complexity. I’m excited to see how your new funnel performs! Thanks for bringing us along for the journey — it’s encouraging to see the real behind-the-scenes, not just polished success stories. 🙌 Looking forward to learning and growing together!
Thanks, Alison.
It’s tempting to try multiple ideas at once, but I keep hearing the same advice from successful affiliate marketers: “keep it simple”. If they all say that, there’s probably a good reason. I also realized that running two funnels at the same time messed up the tagging—since the same people were going through both funnels, it got hard to keep track of who did what.
Hey Alberto,
Great read. I can totally relate to what you’re saying – because I have done the same thing in the past. Trying to keep too many balls in the air can lead to having no balls in the air, so I think you’re on the right track.
Looking forward to your next post.
Hey Sean,
I like that: “Trying to keep too many balls in the air can lead to having no balls in the air” Thanks. Looking forward to your journey and next post as well!
Hi Alberto,
Good on you for knowing what makes sense for you and simplifying your work load. I am convinced in my own work that complicating my work flow only confuses me. After all, clarity is what we ultimately strive for.
Hi Kate,
Thank you. Yes we need clarity. Having two funnels end up getting confusing on keeping track. So I ended one. Who knows, maybe for another time when I gain more experience. For now, one funnel is enough.
Alberto it was very refreshing to hear your willingness to pivot when things weren’t going the way you hoped. Take that as a win and keep moving forward. I look forward to hearing you tell us more about your journey!
Thanks Ken. Sometimes you have to go through the bad to realize and learn from your mistakes,. yeah, for now I’ll keep the one funnel instead of two. Look forward to hearing from you as well.